John R. Rocca
Jones Lang LaSalle (JLL)
Los Angeles, CA
John helps companies with real estate strategy. Based in Los Angeles, John leads the Consulting practice for JLL in the Western U.S. and is an expert in performing location strategy, economic incentive negotiation, and portfolio strategy services. He helps clients with new business expansion, relocation, and deployment of capital investment. Headquartered in Chicago, JLL is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. JLL is a member of the Fortune 500.
Geographic Areas Served: JLL provides services globally to clients. John focuses his efforts in the Americas, primarily the U.S., Canada and Mexico.
Industries or Specialties: John has approximately 20 years of real estate consulting experience. His specific expertise is in the areas of site selection/location strategy, economic incentive negotiations, and portfolio strategy services. The primary industries in which he serves includes: Technology, financial services, insurance, healthcare, telecommunications, media, consumer products, and aerospace/defense.
Areas of Expertise: John’s expertise spans advisory services work for headquarters, shared services/back-office facilities, data centers, distribution centers, fulfillment/e-commerce centers, manufacturing plants, R&D/labs, and customer contact centers.
Past Employment: Prior to joining JLL in July 2015, John was with CBRE for 13 years in its Consulting practice. Prior to this, Mr. Rocca held a position with Deloitte for 4 years performing corporate real estate advisory services, location strategy, and economic incentive negotiations for corporate clients. He also served as a senior associate at KMG Consulting, a Los Angeles based boutique real estate and urban economics consulting firm, providing real estate economic analyses and financial consulting services for investors, developers, public and private sector clients.
Notable Past Clients:
- Discover Financial
- Level 3
- Loews Hotels
- Northrop Grumman
- Pepsi Bottling Group
- PR Newswire
- Union Bank.
Education: John holds a Master of Arts, Urban and Regional Planning, from the University of Southern California. He also holds a Bachelor of Arts, Political Science, from the University of California at Los Angeles. Within CoreNet Global, John holds as Masters of Corporate Real Estate (MCR). He is also a licensed Real Estate Salesperson in the State of California.
Personal: John is a Southern California native and grew up in Redondo Beach, CA. He resides in Los Angeles.