Gregg WassmansdorfSenior Managing Director, Consulting Newmark
Mr. Wassmansdorf is a U.S. and Canadian citizen, a corporate real estate specialist, a LEED accredited professional in sustainability, a cross-border FDI business expert, and a leader at Newmark advantage, the consulting practice at Newmark, which provides a wide array of real estate consulting services and a substantial platform for providing fully-integrated location strategy, site selection, incentives, and real estate solutions.
Geographic Areas Served:
- Primarily NAFTA region – United States, Canada, and Mexico
- Various countries in Latin America, Europe, and Asia
Industries or Specialties:
Projects, assets, and industries with complex site, infrastructure, labor, facility, or network/portfolio challenges, including but not limited to:
- Advanced manufacturing
- Data centers
- Financial & business services
- Food & beverage
- Life sciences
- Supply chain
Areas of Expertise:
Mr. Wassmansdorf works with his corporate clients across all functional areas of their enterprise to address challenges related to business location strategy, supply chain realignment, facility portfolio and footprint optimization, site selection, economic incentive negotiation and procurement, workplace strategy, property transaction execution, and capital project implementation.
His experience spans the asset mix found within large companies: head offices, shared services hubs, call centers, data centers, manufacturing plants, and distribution facilities.
His management and site selection consulting expertise has also been utilized to support senior and lower levels of government with economic development strategy, investment attraction initiatives, and regional & community competitiveness assessments. He is regularly called upon by investment promotion and economic development agencies for his expert opinions.
22 years of experience has been accumulated at two firms, including 8 years at Newmark and the balance previously at a competing global real estate services firm where Mr. Wassmansdorf launched the Location Advisory & Incentives Practice and honed his expertise in corporate real estate, site selection, and incentives.
Notable Past Clients:
- Brødrene Hartmann A/S
- Magna International
- Maple Leaf Foods
- Pepsi Bottling Group
- Procter & Gamble
- Purac Biomaterials BV
- Ritrama S.p.A.
- Sara Lee
- The State of New York
- The Province of Ontario
- Invest Buffalo Niagara
- Edmonton Global
- The State of Nevada
Mr. Wassmansdorf graduated from Queen’s University with his B.A. (Honours) in Urban and Economic Geography. He then secured a national fellowship and relocated to Los Angeles to earn his Masters degree in Geography from the University of Southern California (USC). He further pursued doctoral studies in urban geography, regional economics, industrial location theory, and urban planning with time spent at USC, UCLA, and the University of British Columbia.
In the News:
Mr. Wassmansdorf writes a column six times per year for FDI Magazine on foreign direct investment into the Americas, covering a variety of topics. There are more than 20 columns now available online.
FDI Intelligence | View from the Americas
Recent speaking engagements include the Industrial Asset Management Council (IAMC) Virtual Fall Forum 2020; the Economic Developers Association of Canada (EDAC) Annual Conference 2020; a fall 2020 seminar on the electric vehicle industry hosted by SelectUSA; and two interviews in 2020 for The New Statesman magazine on corporate location trends.