Guild Member Profile

John leads the Consulting practice for JLL in the Western U.S. and is an expert in performing location strategy, economic incentive negotiation, and portfolio strategy services. He helps clients with new business expansion, relocation, and deployment of capital investment. Headquartered in Chicago, JLL is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. JLL is a member of the Fortune 500.

GEOGRAPHIC AREAS SERVED

North America

Industries

IT	Business Services and HQ	Medical and Life Sciences
Financial	Media	Electronics
Aerospace, Aeronautics and Aviation

PAST CLIENTS

AT&T	Discover Financial	eBay
Level 3	Loews Hotels	Microsoft
Newegg	Nestlé	Northrop Grumman
Pepsi Bottling Group	PR Newswire	Toshiba
TIAA-CREF	UBS	Union Bank

PERSONAL NOTE

Prior to joining JLL in July 2015, John was with CBRE for 13 years in its Consulting practice. Prior to this, Mr. Rocca held a position with Deloitte for four years performing corporate real estate advisory services, location strategy, and economic incentive negotiations for corporate clients. He also served as a senior associate at KMG Consulting, a Los Angeles-based boutique real estate and urban economics consulting firm, providing real estate economic analyses and financial consulting services for investors, developers, public and private sector clients.

John holds a Master of Arts, Urban and Regional Planning, from the University of Southern California. He also holds a Bachelor of Arts, Political Science, from the University of California at Los Angeles. Within CoreNet Global, John holds as Masters of Corporate Real Estate (MCR). He is also a licensed Real Estate Salesperson in the State of California.